Best for cultural tourism that gives back
Aotearoa (New Zealand’s Māori language name) has emerged as a world leader in regenerative tourism. This is in no small part due to te ao Māori (the Māori worldview), which emphasizes concepts like kaitiakitanga (guardianship and protection of the environment) and manaakitanga (caring for others) while focusing on relationships, including those between ancestors and future generations.
Across Te Ika-a-Māui (the North Island), Māori tour operators dedicated to uplifting their communities have emerged. Murupara’s Kohutapu Lodge, for example, creates economic opportunities in one of the country’s most socially and economically disadvantaged areas. Visitors can learn to do the haka or take a guided walking tour to ancient rock carvings, and as a result, Kohutapu has been able to invest more than $500,000 (US$295,000) in the community.
Further afield in Te Tai Tokerau (Northland), you’ll find Manea Footprints of Kupe, a cultural center that shares the story of Polynesia explorer Kupe. It’s the region’s third-largest employer, with all of the profits going back into the community.
North of Wellington, Māori-owned Kapiti Island Nature Tours acts as kaitiaki (guardians) of the predator-free island. Stay the night in a glamping tent and you may encounter one of the island’s 1200 little spotted kiwi, now extinct on the mainland.
Meanwhile, in the Hawke’s Bay wine-producing region, viticulturalists no longer rely on “terroir” to describe provenance. Instead, they’re increasingly using tūrangawaewae. It roughly translates to “a place to stand,” but the term embodies more than just the soil in which the grapes are grown; it also refers to a multigenerational connection to the land.
For centuries, the North Island has been renowned for its geothermal wonders and rich cultural experiences, and these local businesses are ensuring that will be true for centuries to come.
Don't leave without...
Taking a dip in the geothermally heated waters. At Wai Ariki, a luxurious new hot springs and spa on the shores of Lake Rotorua, experience the centuries-old practices of local iwi (tribe) Ngāti Whakaue. It’s the area’s first and only spa and wellness center developed, owned and run by Māori.
– Jess Lockhart