• placement: superzone
  • path: destinations/pois/hero
  • containerId: gpt-ad-812254962120
  • possible size: [970, 250], [970, 90], [728, 90], [320, 50], [1, 1],
  • targeting:
    {
      "url": "points-of-interest/lloyd-s-building/370697",
      "destination": "London",
      "title": "london",
      "type": "City",
      "city": "London",
      "continent": "Europe",
      "country": "England",
      "refresh": 30,
      "refresh_limit": 3
    }

Lloyd’s Building

While the world’s leading specialist insurance brokers are inside underwriting everything from astronauts’ lives to Taylor Swift's legs, people outside stop to gawp at this famous 'inside-out' building designed by Richard Rogers, one of the architects of Paris' Pompidou Centre. Completed in 1986, the stainless-steel ducts, vents and staircases are exposed on the outside for all to see. It's not open to the public.

  • placement: superzone
  • path: destinations/pois/middle
  • containerId: gpt-ad-486337298196
  • possible size: [970, 250], [970, 90], [728, 90], [320, 50], [1, 1],
  • targeting:
    {
      "url": "points-of-interest/lloyd-s-building/370697",
      "destination": "London",
      "title": "london",
      "type": "City",
      "city": "London",
      "continent": "Europe",
      "country": "England",
      "refresh": 30,
      "refresh_limit": 3
    }

Must-see attractions

  • placement: superzone
  • path: destinations/pois/superzone
  • containerId: gpt-ad-792568675356
  • possible size: [970, 250], [970, 90], [728, 90], [320, 50], [1, 1],
  • targeting:
    {
      "url": "points-of-interest/lloyd-s-building/370697",
      "destination": "London",
      "title": "london",
      "type": "City",
      "city": "London",
      "continent": "Europe",
      "country": "England",
      "refresh": 30,
      "refresh_limit": 3
    }