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Brač Island

Brač is famous for two things: its radiant white stone, used to build Diocletian’s Palace in Split (and, depending on whom you believe, the White House in Washington) and Zlatni Rat, the pebbly beach at Bol that extends languidly into the Adriatic and adorns 90% of Croatia’s tourism posters.

Scenic bay with rocky beaches nearby Milna on the south-west coast of Brac island in Croatia

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Brač Island and beyond

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