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Wisconsin

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Kayaker exploring sea caves of Devils Island in Apostle Islands National Lakeshore, Wisconsin, USA

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Overview

Wisconsin is cheesy and proud of it. The state pumps out 2.5 billion pounds of cheddar, Gouda and other smelly goodness – a quarter of America's hunks – from its cow-speckled farmland per year. Local license plates read 'The Dairy State' with udder dignity. Folks here even refer to themselves as 'cheeseheads' and emphasize it by wearing novelty foam rubber cheese-wedge hats for special occasions (most notably during Green Bay Packers football games).

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Maine's Marvelous Coastline: 10 Days in Acadia, Bath, Bethel, and Camden

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  1. 1Unwinding Scandinavian-style with saunas and cold plunges at a beloved Nordic spa
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  3. 3Sailing Penobscot Bay as the sun sets on Camden Harbor
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Expert guidance to help you plan your trip

Best Things to Do

A buzzing college town and the state’s political capital, Madison, Wisconsin is also a hub for arts, culture and all things outdoors.


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Best Places to Visit

Wisconsin is jam-packed with delightful destinations, from outdoor festivals and family-friendly resorts to fall foliage and foodie weekend getaway towns.


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Best Road Trips

Whether you’re looking for cities and nightlife or remote beaches and hiking, a road trip through Wisconsin will take you there and show you a great time.


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