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Google Maps can help you pronounce tricky street names – here's how

Feb 7, 2020

2 MIN READ
Maya Stanton

Writer

Brooklyn, NY

I’m a sucker for a last-minute airfare deal and ready to hit the road at all times. (And even though I’m a chronic overpacker, I prefer to travel light, so it’s all gotta fit in the overhead bin.) On the ground, I love exploring connections between food, culture, and community, then getting outside for a hike, swim, or walk in the park. I grew up in Virginia, went to school in Ohio, made a brief pitstop in Bucharest, and have been based in Brooklyn ever since. Memorable trips include Greece…
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Navigation tools like Google Maps have practically rendered bulky atlases and hard-to-fold paper maps obsolete, and now they’re offering another tool to help travelers blend in like a local.

This past fall, the tech giant announced that Google Maps and Google Translate would begin working in tandem, with a translator feature that pronounces places’ names and locations in unfamiliar languages. A speaker button now appears next to each address, and when it’s pressed, text-to-speech technology detects your phone’s default language and reads it out loud.

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“When you're in a foreign country where you don't speak or read the language, getting around can still be difficult - especially when you need to speak with someone,” Google Maps product manager Laszlo de Brissac wrote in the blog post introducing the new component. “Think about that anxiety-inducing time you tried to talk to a taxi driver, or that moment you tried to casually ask a passerby for directions.”

The translator rolled out in November on Android and iOs with support for 50 languages. But if the in-app pronunciation doesn’t do the trick, Maps now links directly to Google Translate to facilitate the conversation – and the tools there have also gotten a recent boost.

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In December, Google announced that it had beefed up its offline translation, a boon for those who travel in airplane mode to avoid roaming and data charges. “In 59 languages, offline translation is 12% more accurate, with improved word choice, grammar and sentence structure,” wrote Google Translate product manager Sami Iqram. “In some languages like Japanese, Korean, Thai, Polish, and Hindi the quality gain is more than 20%.

That improvement follows the news, from July, that the app’s instant camera translation also received an upgrade. All you have to do is point your camera at the text, and the lens will automatically detect your language and translate, from the 88 languages the feature supports, into any of the 100-plus languages the app supports – offline or on.

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